What's New

 31st Annual Bike Expo Sale!



Make space for something new, and Trade-In your old bike and get credit on any new purchase at Expo or at any Wheel & Sprocket!


Wheel & Sprocket Ebay Store Blow out! Closeouts and great deals on product from our online sales deparment!

Wheel & Sprocket Training Hub FREE DEMO RIDE with special guest Sally Edwards! If you have not tried out a Training Hub ride yet, this is the place to do it! Bring your own bike and we provide the trainers, heart rate monitors, and the fun of a indoor cycling workout with one of the best coaches in the country!!!!





Trade in your old bike at bike expo

  • Trade In, Trade Up Program: bring in your old bike and receive the Bicycle Blue Book trade-in value towards your next Wheel & Sprocket purchase. This is a great way to clear out your garage of the bikes that don't run well or are just taking up space reserved for your new ride! Any type of bike will be accepted for trade in and value will be given on a gift card which can be used at the Bike Expo or any Wheel & Sprocket locaiton.
    •  On site custom bike builds: Size, Specs, Colors. You pick the parts and we will build your new EighthInch bike just the way you want it!
    • On site fixed gear conversions: Bring in an old 10-speed* and we will covert it to a fixed gear with an all new wheel(s) and drivetrain. *requires horizontal dropouts, 68mm bottom bracket, and 27/700c wheels.. 


Last year we celebrated cycling with Wheel & Sprocket's 40th birthday. This year we are celebrating our 30th anniversary of Bike Expo Sale!


Bike Expo Sale unites the leaders of cycling in the midwest together with the anticipation of the spring riding season. Meet the experts


There will be more people, more exhbits, more seminarsmore vendors, more of everything. This is a great time to visit with your cycling friends and see what they look like with out helmet hair and lycra.





Other great features in 2015

Wheel & Sprocket.COM Expo is the place to find unique products beyond our current selection. Brand such as Shimano, Pearl Izumi, POC Helmets, Thule, GoPro, Louis Garneau, WD-40 BIKE, Salsa Cycles, Surly Bikes and Ridley will have a display of product that can be ordered at Expo and shipped to your home or to a Wheel & Sprocket store for pickup.
Melanie Ariens   
I learned how to enamel metal just so I could make these cool earrings and pendants!  They are made from copper stampings and enameled with glass in a kiln or with a torch depending on the thickness of the copper.
Recycled Bike Parts
(yup! there’s road time on that jewelry!)
This is really a father/daughter effort.  My bike mechanic dad takes apart old, used bike chain and removes the inflation valves from bike tires; he saws chain rollers to make jump rings that are so strong that I have to use a vise to close them!  He cleans everything with a green cleaner and rinses it well.  While he is messing around with all of this, he makes chain crosses and connects up other stuff just for fun, sorts everything neatly and passes it along to me!  What a guy!
Other Fun Stuff
I love stones, bali silver, pearls and combining different materials that might not always go together to make something beautiful with a little edge to it. 
Moxie Cycling Co. - High performance meets high style with women's cycling apparel.
Attention Triathletes and Runners! New season, new shoes – shop with the experts from InStep Physical Therapy and Running Center and the reps from Asics, Brooks, and Saucony for the latest technology in running shoes and the right shoe for your stride.

Milwaukee's own: Fyxation Bicycles will join in the fun in the EighthInch Urban Yard. See the full lineup of great bikes, frames and components including their fantastic new line of leather goods. Mix and match parts to have your very own singlespeed built up on site.