What's New

 31st Annual Bike Expo Sale




Make space for something new, and Trade-In your old bike and get credit on any new purchase at Expo or at any Wheel & Sprocket!


Wheel & Sprocket Ebay Store Blow out! Closeouts and great deals on product from our online sales deparment!

Wheel & Sprocket Training Hub FREE DEMO RIDE with special guest Sally Edwards! If you have not tried out a Training Hub ride yet, this is the place to do it! Bring your own bike and we provide the trainers, heart rate monitors, and the fun of a indoor cycling workout with one of the best coaches in the country!!!!





Trade in your old bike at bike expo

  • Trade In, Trade Up Program: bring in your old bike and receive the Bicycle Blue Book trade-in value towards your next Wheel & Sprocket purchase. This is a great way to clear out your garage of the bikes that don't run well or are just taking up space reserved for your new ride! Any type of bike will be accepted for trade in and value will be given on a gift card which can be used at the Bike Expo or any Wheel & Sprocket locaiton.




Bike Expo Sale unites the leaders of cycling in the midwest together with the anticipation of the spring riding season. Meet the experts


There will be more people, more exhbits, more seminarsmore vendors, more of everything. This is a great time to visit with your cycling friends and see what they look like with out helmet hair and lycra.





Other great features in 2015

Wheel & Sprocket.COM Expo is the place to find unique products beyond our current selection. Brand such as Shimano, Pearl Izumi, POC Helmets, Thule, GoPro, Louis Garneau, WD-40 BIKE, Salsa Cycles, Surly Bikes and Ridley will have a display of product that can be ordered at Expo and shipped to your home or to a Wheel & Sprocket store for pickup.

Wisconsin Bike Fed

"To inspire, motivate, and unite a strong community of civic, business and political leaders, motorists and bicyclists to move bicycling forward in Wisconsin."

Attention Triathletes and Runners! New season, new shoes – shop with the experts from InStep Physical Therapy and Running Center and the reps from Asics, Brooks, and Saucony for the latest technology in running shoes and the right shoe for your stride.

Bike lover Becky Tesch makes jewelry, art, and functional objects out of recycled bicycle parts and misc. found objects!